How merchants can benefit from joining discount platforms

Someone discovers your restaurant, store or service through an offer that meets a need. That first visit can be the start of a relationship with your business. Discount platforms provide an additional channel for presenting your offer to a community that already looks for benefits.

The value to a merchant depends on an appealing offer that the business can deliver sustainably. Joining can create opportunities for discovery and purchases; results depend on the promotion and the experience each customer receives.

Another place for customers to discover you

A catalog lets you explain what you sell, where you operate and what benefit you offer. For a local business, proximity can matter as much as the discount. For an online service, clear purchasing and redemption instructions matter.

A useful listing includes representative images, a direct description and easy-to-find terms. It helps people decide whether the offer fits their needs.

A specific reason to try your business

A benefit can give someone a reason to try a merchant for the first time. A restaurant, for example, might propose an offer for a particular time of day, provided it can deliver the service and makes the conditions visible.

This is a promotion design example, not a guaranteed outcome. An offer needs to provide value to the customer and remain sustainable for the business after the discount and the costs of fulfilling the sale.

The experience can encourage another visit

A coupon creates an opportunity to connect. Helpful service, product quality and straightforward redemption contribute to a positive experience. Staff need to understand the promotion and know how to apply it.

Also clarify what happens when customers have questions or arrive at a location where the offer does not apply. Consistent information in the catalog and at the business helps reduce confusion.

Measure what the offer contributes

Set a goal before starting: first visits, awareness of a service or activity during a particular period. Then review results using information your business can record:

• How many redemptions occurred and at which locations.
• Which sales used the promotion and what remained after costs.
• How many customers were new, when you can appropriately identify this.
• Which questions came up during redemption and which terms need clarification.

The U.S. Small Business Administration’s marketing guidance recommends defining an audience, goals, actions and a budget, then comparing marketing costs with the revenue generated. This approach helps assess a promotion using your own data; it does not establish specific results for BENNOM.

Free affiliation with BENNOM and Beneficios Nómina

Affiliation with BENNOM and Santander’s Beneficios Nómina is completely free for merchants. You can propose a discount to introduce your business to a combined community of more than 5 million users.

That figure describes the programs’ combined community. It does not mean that every user will see or redeem each offer. Publication and the terms applicable to each platform are confirmed during the proposal review.

Free affiliation makes it easier to take the first step. When preparing your offer, account for your own costs of providing the discount and serving customers.

Prepare an easy-to-understand offer

Gather your company and representative details, define the benefit, specify validity and coverage, and prepare your brand materials. Explain what the offer includes, where it can be used and what customers need to do to redeem it.

Visit Become a BENNOM partner to learn about the process and access registration. Our team reviews the information and coordinates the next steps toward publication with you.