Employee assistance: support that becomes part of everyday life

Assistance starts with a specific need: someone is looking for guidance and needs to know where to turn. For a company, making that support available can be part of a benefits offering that is easy to explain and relevant to everyday life.

At BENNOM, health assistance is provided through telemedicine services, with medical, psychological and nutritional guidance according to the options and terms of the plan. Discounts complement that offering with options for other everyday needs. Each component serves a different purpose and deserves its own explanation.

What offering assistance to your team means

Offering assistance means giving people access to a specific service and explaining how to request it. The program name is a starting point: participants also need to know the channel, service hours and type of guidance available.

For HR, the useful question is what an employee will be able to do when they want to use that support. The answer should be brief and clear, without making them search a sales presentation or find someone who knows how the service works.

For example, a welcome message can explain where to find telemedicine access instructions, how to review the terms and who can help with an administrative issue. This is a communication example, not an account of care provided or a promise about a consultation’s outcome.

Telemedicine: a way to provide access to health assistance

Telemedicine enables certain health services to be delivered remotely. In BENNOM’s offering, it is the means of accessing the health assistance included in the plan. When reviewing the service, distinguish medical, psychological and nutritional guidance and confirm the specific options for each.

In the foreword to Aportes para la implementación de la Telemedicina en ASSE, PAHO/WHO explains that telemedicine complements in-person care. This Spanish-language reference helps explain the approach; it does not describe BENNOM’s specific service scope.

Tell your team which services are included and what their limits are. A health need should be assessed by the professional providing care. Emergencies require the appropriate emergency services, and the program should not be presented as a substitute for that care.

Two complementary ways to use the program

Assistance and discounts can sit within the same program while serving distinct purposes. Health assistance provides access to guidance under the contracted service. Discounts allow people to explore offers and check the terms before using them.

This distinction makes the program easier to explain: someone may look up how to request guidance and, at another time, browse a merchant’s offer. Keeping both routes clear helps communicate the value of each component.

BENNOM brings together assistance through telemedicine, access to the discount catalog, WhatsApp support and communication materials. The commercial proposal should state the current terms for the people included.

What to review before signing up

A useful sales conversation should leave you with a description you can share with your team. Ask for a proposal that answers these questions:

• What assistance is included, and which types of guidance are available?
• Who can access it, and how is the contracted population managed?
• Where do people request the service, and what are its hours and terms?
• Which channel handles access or administration questions?
• What materials are provided to communicate the program?
• What is the price, billing period and applicable tax?

At BENNOM, billing is based on the people included in the agreed population. Access and usage during the period are reviewed separately; they are not a basis for assuming you will be charged only for people who request assistance.

Make assistance visible from launch

Introduce assistance in the welcome message, reference materials and communications for new participants. Explain the first step and keep an accessible reference where everyone can review the service scope.

Choose channels that fit how your organization works. Email may suit an office team; other locations may benefit from a poster or a short explanation alongside it. Information about terms and access should remain consistent across all channels.

It also helps to keep administrative support separate from health information. Someone helping with an access issue does not need to know the medical reason for a request. Your materials can point people to the appropriate channel for each situation.

Start with the people you want to include

To prepare a proposal, gather your team size, locations and questions about the service. This information helps structure the conversation without requesting employee lists or medical information through the sales form.

Assistance should be easy to describe as specific support: what it includes, how to request it and which terms apply. That is the starting point for giving telemedicine and discounts a clear place in your benefits program.

Explore BENNOM’s assistance services and request a proposal for your team.